A go-to-market strategy is more than just logistics. It's the synchronization of the supply chain with communications, both internal and external, and all of the marketing activities necessary to generate and sustain demand.
It links executive strategies for market penetration with the efforts of sourcing, forecasting, distribution, marketing, social media, sales and finance.
The more effectively your go-to-market strategy connects these components, the more successful the new product launch.
Transform to deliver successfully